Following on from an incredibly challenging year there are prominent undertones of love, connection and mateship in Tourism Australia’s top Instagram posts of 2020.
An image of the Sydney Opera House sails illuminated with a moving tribute to Australian firefighters, who at the time were battling bushfires across the country, was the most popular post this year.
In a year where staying connected with loved ones was so important, the list also featured many ‘awww’ moments: a quokka mum together with her joey, little penguins standing flipper in flipper and a koala tightly hugging her baby joey. Reinforcing Australia’s animals are the stars of the show, there was also a kangaroo having a belly scratch and a whale breaching.
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“This year has been incredibly challenging for so many people and communities and with travel plans largely on hold for much of 2020, keeping travellers connected with Australia’s tourism offering through our marketing has been key,” said Tourism Australia Managing Director Phillipa Harrison.
“A particular focus this year has been to stay active across our social media channels to remind people of all the incredible tourism experiences across Australia that are available and ready for travellers to include in their future travel plans.
“Interestingly, over the last 12 months we’ve seen the dreaming content that we’ve been posting across our social media channels resonating strongly among our audiences, with our accounts recording a significant increase in followers and engagement, highlighting the sense of escape that people have understandably been seeking this year.”
These are the top 10 posts:
1. Thank You Firefighters – Sydney Opera House, NSW
2. Kangaroo Scratch – Coffs Coast, NSW
3. Quokka & Joey – Rottnest Island, WA
4. Hemsworth Holiday – Lord Howe Island, NSW
5. Bioluminescence – Jervis Bay, NSW
6. Penguin Hug – St Kilda, Victoria
7. Koala & Joey Cuddle – WILD LIFE Sydney Zoo, NSW
8. Rockpool Chills – Macquarie Pass National Park, NSW
9. Friendly Kangaroo – North Stradbroke Island, Queensland
10. Whale Breach – Gold Coast, Queensland
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This article originally appeared on Escape and was reproduced with permission