The Queensland government has launched new travel vouchers in a bid to revitalise the far north of the state’s tourism industry.
On Sunday, the state government announced it will release 15,000 travel vouchers for Queenslanders wanting to visit Cairns and the Great Barrier Reef.
The Cairns Holiday Dollars vouchers which are only available to residents of the sunshine state are valued up to $200 and are designed to be a 50 per cent discount on eligible tourist attractions in the region.
Queensland’s tropical tourism industry has been decimated from the coronavirus pandemic, with state and international border closures halting travel to communities solely reliant on inbound travellers.
“Tourism has taken a hit during the pandemic, and those who depend on international visitors have been doing it particularly tough – especially up north,” Queensland Premier Annastacia Palaszczuk said in a social media post.
“So if you‘ve ever wanted to visit Tropical North Queensland, now’s the time – Queensland is the place to be.”
From Monday, holiday goers can register interest for the vouchers on Queensland.com.
The draw to receive a voucher will be between March 8 and 11, with successful applicants needing to book a tourism experience between March 15 and June 25.