From M&S’ stretchy jeans to Topshop’s best-selling Jamie


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Hello! Magazine

We get it – shopping for jeans can be more of a chore than a pleasure. Not only are you hunting down a flattering fit but you want them to comfy too. But we have a secret for you – high street denim is where it’s at. There’s a reason brands like Topshop and Gap constantly sell-out of their most iconic jeans, and that’s because they’re a triple threat – stylish, comfy and the most affordable jeans too.

If ever you needed proof that you don’t need to invest in your true blues, let our edit of the best high street jeans do the talking.

SHOP: The comfortable underwear women actually rate

Topshop jeans

Topshop’s jeans are some of the best-selling on the high street. Their comprehensive range is packed with styles to suit every single body, from the Insta-fave Editor jean to the skinny Joni.

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Topshop Jamie jeans, £40, ASOS


A pair of Topshop’s iconic Jamie jeans sell every 2 seconds – that’s how good they are. Created with a super stretch technology designed to shape and lift for a flattering silhouette, these are your wear anywhere essentials.

Marks & Spencer jeans

M&S’ denim selection has grown in kudos in recent years, and now includes denim dresses, skirts and dungarees too. But it’s their jeans we fall back on time and time again, for their blissfully comfortable fit.


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Boyfriend ankle grazer, £39.50, Marks & Spencer


Holly Willoughby’s go-to M&S jean is the boyfriend ankle grazer – she dubs it one her favourite of all time. Why? They’re versatile, flattering and have added stretch, so you can actually move in them too.

READ: Holly’s skinny jeans and rock tee have everyone talking

Gap jeans

When it comes to long-lasting jeans, Gap’s reasonably priced denim is renowned for seeing its wearers through season upon season.

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High rise cigarette jeans, £49.95, Gap


One HELLO! staffer swears by Gap’s cigarette cut for the ultimate in comfy denim, even for wearing to run around after a toddler in; the high rise waist is what you need to look for to tuck a tee in, French tuck a shirt in or just to feel more held in!

H&M jeans

If you want an extensive range, head to H&M who carry over 300 pairs of women’s jeans in all styles, shapes and washes, with prices starting from a bargain £9.99.

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Shaping jeans, £39.99, H&M


You wouldn’t think a jean designed to hold in and shape the waist, bottom and thighs would be comfortable but trust us, they are. We like to wear with an oversized knit or boyfriend shirt and chunky dad sandals.

ASOS jeans

ASOS might be the go-to for more on-trend jean styles, like extreme wide leg or cropped, but their classic, core range is where it’s at for jeans as comfy as your pjs.

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Farleigh slim mom jeans, £32, ASOS


With a firm stretch material, the Farleigh offers a little more structure that some super stretchy jeans but is flexible enough to be comfy too. The cut is high rise with a slim fit for a flattering but fashionable look.

MORE: Best spring trench coats for a wardrobe refresh

New Look jeans

New Look’s jean selection starts from £15.99, and a universal go-to place for comfortable but affordable denim. There’s literally a cut and style for everyone.

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Hannah straight leg jeans, £25.99, New Look


These couldn’t live up to their comfortable reputation any more – they’re even made with comfort-stretch denim. Ankle-grazing, sits on the waist and straight leg for the win.

River Island jeans

River Island’s denim covers everyone – available in sizes 4 to 28, there’s petite fits, plus and maternity too as well as short, regular and long leg lengths.

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Molly jeans, £46, River Island


Available in short, regular and long, the Molly jeans from River Island are the stuff of legends for the comfort. Don’t be put off by the super skinny fit, they glide on like a dream and the stretch makes them feel fabulous. Plus, they don’t go baggy in the wash.

& Other Stories jeans

& Other Stories jeans are so good you’d be forgiven for thinking they’re designer. They’re a go-to among influencers for their Scandi-cool style and we can confirm they’re hellishly comfy too.

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Favourite cut cropped jeans, £65, & Other Stories


We adore the shape of these cropped jeans, with their subtle kick flare and perfect mid0-blue wash. They’re just crying out to be worn with a Dad sandal and cami top come summer.

SHOP: 13 best chunky Dad sandals we’re snapping up for summer

HELLO!’s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.


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